This week we are featured on CalDigit’s website and in their newsletter for a testimonial about how great their products are. To date, we own 3 HDPro’s, 1 HDPro2 and a S2VR HD w/ various host cards. We’re constantly doing multiple tasks on the same array like, rendering graphics or playing and encoding video and the HDPro’s have lived up to the task!

*Check out our full testimonial at: http://www.caldigit.com/Testimonials/Indigo_post/

We’ve just completed editing and design work for Ford Taurus SHO ‘Fight to the Finish’, a :30 national TV spot for agency, Team Detroit, set to air this week on Dish Network.

Initially starting out as a viral campaign in the summer of 2009, ‘Taurus vs The Competition’ featured a series of four 3min videos with teasers cut by Indigo comparing the new and improved Taurus with the higher classed Lexus, Audi, Infiniti and Acura. In each case study the Taurus SHO came out on top, winning all of the comparisons and moving up a class. To entice online viewers to watch the full videos, Indigo was asked to design title treatments and edit the comparison videos into one :30 teaser spot called ‘The Fight to the Finish’.

Team Detroit provided the live action footage shot for the four videos and told Indigo to make the cut. “The collaboration is always there with Team Detroit. They allow us creative freedom which we thoroughly enjoy. Their team is dialed in throughout the entire process. They know what they want, which allows for quick reviews and changes,” recounts Tracy Bucchare (Executive Producer, Indigo Post). “After final delivery, the client loved it so much they decided to make it a national commercial spot, which is very exciting for us.”

The spot opens on a desert highway race scene showing the Taurus ready to go up against the competition. Smooth pans showing off the car build up the suspense until the engine starts and a flag waves to start the race. Quick cuts and slick graphics enhanced by sound design keep up the competitive tone. Indigo’s Creative Director, Alide Meredith, designed graphics to visually embellish tests of V6 vs V8 speed, body durability, sound check and Blind Spot Information Systems (BLIS). Titles sweep in throughout, portraying speed and resolving with a smokey flicker.

“We wanted to really show off the new Taurus, but also needed to reveal the competitiveness it has with the other cars. So, the challenge was fitting in all the messages from ‘Taurus vs The Competition’ while keeping the edit focused, fast paced, and exciting,” says Eric Bucchare (Digital Supervisor / Editor, Indigo Post). “When the project wrapped I actually ended up going out and buying the SHO, so maybe I did something right!”